Director Kevin Smith faces off with protestors from the Westboro Baptist Church as he arrives at the premiere of his movie "Red State" during the 2011 Sundance Film Festival in Park City, Utah on Sunday, Jan. 23, 2011. (AP Photo/Danny Moloshok) (Danny Moloshok, AP / January 23, 2011)
Smith had indicated he would auction off distribution rights to his fundamentalist horror film "Red State" after its Sundance premiere Sunday night, and he brought up the movie's producer, Jonathan Gordon, to handle the sale.
Gordon told the audience the bidding was open, Smith offered $20, and his producer proclaimed the film sold.
The auction was a stunt to emphasize Smith's real plans — to release "Red State" himself, without the tens of millions of dollars in marketing money that Hollywood pours into its releases.